KONG Company - 2009 - Present
Development and execution of brand image for the most trusted and recommended name in dog toys.
In my 20 year career at the KONG Company, I have earned numerous promotions, growing through graphic design, videography and product development, culminating in my current position as Creative Director. I support and mentor staff to manage the KONG brand image, which is all created and maintained in-house. Additionally, I direct and oversee the KONG brand’s representation by several licensed partners, retailers, distributors and other customers. My strengths include branding strategies, logos, production needs, graphic design, videography, structural design and product development. I have a strong commitment to creative excellence.
Recent accomplishments include:
· Creative concepting and execution of KONG’s first ever Times Square Billboard, seen by over 625 thousand people. (View Video)
· Project Management on KONG ad campaign with Amazon Media Group and Kindle Fire devices, which resulted in over 50% lift in sales. (View Video)
· Led collaborative exploratory to deepen in-store educational experience for Petco shoppers, resulting in new signage on all store endcaps. (See portfolio page)